Beresford Lounge Consultancy
The challenge of this Art Deco Style City Venue
The challenge of this project was to seamlessly integrate cutting-edge technology into an Art Deco masterpiece, transforming it into the most sought-after venue in Glasgow.
With a bold vision in mind, the two brothers sought out Lairds as their technology partner for this ambitious venture. We became their trusted right hand, working tirelessly to infuse their vision with innovation and creativity.
Our task was to design a masterpiece like no other, setting new world-class standards in the city. Designing an audio-visual masterpiece for a city center restaurant venue is no small feat. It requires a delicate balance of technical expertise, creativity, and a deep understanding of the restaurant's brand and ambiance.
We wanted to create a captivating atmosphere that would elevate the dining experience without overshadowing the food and drinks. This required working closely with interior designers and trades to consider the physical space of the restaurant, including its layout, lighting, and acoustics.
We also took great care to ensure that the audio and visual elements aligned with the Beresford's brand and created the desired atmosphere. Whether the brothers were aiming for a casual dining experience or a high-end establishment, we made sure that the music and visuals were custom-tailored to match their aesthetic.
With Lairds as their technology partner, the Beresford's dream of creating a one-of-a-kind venue came to life, setting a new standard for excellence in Glasgow's restaurant scene.
The Solution:A State of the Art System in this modern venue with Vision
To ensure that guests would fully immerse themselves in the ambiance of the Beresford, we had to strike a careful balance between creating a captivating atmosphere and allowing guests to focus on their meals. The Design would ensure that the audio would be carefully calibrated and the sound level just right, thus creating an immersive experience without overpowering the dining experience.
But our work went far beyond just creating the right atmosphere. We had to carefully consider the technical aspects of the project, selecting the right equipment and software to achieve the desired audio and visual effects. We painstakingly researched the audio and visual elements to ensure a seamless experience for guests.
Designing an audio-visual masterpiece for a city center restaurant venue is a true test of creativity, technical expertise, and an understanding of the restaurant's brand and ambiance. But this was a challenge that the Lairds team embraced wholeheartedly.
Our aim was to create a space where the social world of the clients and the brand of the Beresford would shine like a beacon through the city and beyond. We pushed the limits of the latest technology to ensure that the Beresford would become immortal in the hospitality industry.
The result would be a venue that sets new standards for excellence in Glasgow's restaurant scene. We are proud to have been a part of this ambitious consultancy project, and would have loved for guests to have experienced the immersive atmosphere that the team had created at the Beresford.
Can we exceed expectations?
A well-designed and executed plan is at the heart of any successful commercial audio-visual project. That is precisely where our expertise as professional audio-visual consultants comes in. Our consultancy would guide them through every project stage, from conception to installation, ensuring that the client's audio-visual system meets their needs and exceeds their expectations.
Our consultancy process typically begins with a comprehensive needs analysis. This involved an in-depth discussion with the shareholders in determining their goals for the system, budget, and any specific requirements they may have. We then conducted a site survey to assess the space and identify any potential challenges or opportunities for the project.
Based on this information, we then developed a customized system design that considers needs, budget, and the unique characteristics of the space. This design was then presented in detailed drawings and specifications, which allowed them to visualize the final system and understand how it would work.
Once the design was approved, Lairds worked with Beresford to select the right equipment and vendors to ensure the project would be executed to the highest standards. Lairds would manage the procurement process and oversee the system's installation, testing, and commissioning.
Throughout the process, Lairds acted as their advocate, ensuring their interests were represented and the project stayed on track. This would include regular progress reports and informing them of any issues or delays.
Consultancy in Detail
Some key benefits of such a detailed consultancy service include the following:
Improved customer experience: With optimized audio, visual, and technology systems, customers will enjoy a more immersive and engaging experience, increasing satisfaction and loyalty.
Increased revenue: By creating a more dynamic and appealing atmosphere, customers may be more likely to stay longer and spend more money, leading to increased revenue for the business.
Streamlined operations: With optimized systems, the business may experience fewer technical difficulties and issues, leading to smoother operations and fewer disruptions to the customer experience.
As part of the service, the Lairds team researched the latest technology on the market that could be used as a p
Researching the latest technology is crucial to any project incorporating cutting-edge technologies.
Our team ensure that we are up to date on the latest technology trends and innovations and that we are including the most advanced technologies in the project.
Here are a few examples we considered for this project.
Projection mapping: This technology can project images and video onto virtually any surface, creating stunning visual effects that can transform the atmosphere of the space.
Interactive tables: Tables can be fitted with interactive touchscreens that allow guests to browse menus, order food and drinks, and even play games while they wait.
Augmented reality: AR technology can enhance the dining experience, allowing guests to see digital images superimposed onto the natural world.
Smart lighting: Lighting can be controlled using smart technology to create the perfect ambience for any occasion. Lighting can be adjusted based on time of day, events, or guest preferences.
Audio system: The right audio system can transform the atmosphere of a space, creating a sense of immersion and enhancing the dining experience. High-quality speakers can be strategically placed throughout the venue to ensure every guest can hear the music.
AI-powered service robots: These robots can help automate many repetitive tasks associated with running a restaurant, freeing up staff to focus on delivering excellent service to guests.
These are just a few examples of the cutting-edge technologies considered for this world-class dining experience.
Once we had defined their goals and vision for the project, by understanding their concept and what they hope to achieve, and clearly understanding the client's vision, we worked with them to establish a budget for the project. This helped guide our ideas and ensure they were feasible within the client's financial constraints.
Only some ideas were feasible within the client's budget or aligned with their vision. We did work to prioritize ideas based on their impact on the guest experience, feasibility, and cost.
We explored alternative solutions for unfeasible ideas within the client's budget and achieved a similar impact.
We ensured we continuously communicated with the client: Communication is critical throughout the design process. We can also make adjustments and refinements as needed based on their feedback.
All these steps are essential to ensure that our ideas align with the client's vision and budget and, meet their goals, achieve the desired impact on the guest experience while staying within their financial constraints.
Design and Equipment
As the design commenced, The team provided technical documents to the shareholders, liaising with them for the installation processes required, locations and routes. These documents would become the configuration and technical references for the project and be included in the overall business documentation.
The systems finalised for installation were the following:
Gigabit managed enterprise-level networking and wifi throughout, using Cisco and Ruckus Equipment.
Vaddio PTZ Cameras would provide 4k live-action videos to stream online and present to the digital signage throughout the premises.
Wyrestorm NetworkHD for flawless lossless video distribution throughout the venue with the ability to expand as and when required with video wall functionality.
Yamaha Pro Audio throughout to provide controllable audio where and when required.
Lilin IP CCTV for live, onsite and remote monitoring.
A Sad Day
With a heavy heart, we had to announce the cancellation of this project due to the significant impact of COVID-19.
We shared in the disappointment of our clients and the wider community, as we had all been excited about the potential of this project.
We had poured our hearts and souls into developing innovative ideas and creative solutions to make this project successful. However, the unprecedented challenges posed by the pandemic made it impossible to move forward with the project.
We understand the difficult decision that our clients had to make, and we stand by them.
We remain committed to delivering exceptional design solutions for our clients and hope that we will have the opportunity to collaborate on future projects.
While the cancellation of this project was a setback, we remain hopeful for the future and look forward to the day when we can create inspiring designs and transformative experiences again.
We sincerely thank our clients, stakeholders, and the broader community for their support and understanding. We are all in this together and will emerge from this crisis more robust and resilient than ever before.